Here are 6 key points:
1) Advertising Is Salesmanship
Our whole creative approach is built on this fundamental premise. Every word, every picture in our advertisements must justify itself in sales. Of course, most digital direct response agencies fully agree with the idea that advertising must sell. But we don't believe most of them live by it as religiously as we do and would shrink from the thought of guaranteeing their work.
2) Building on a Strong Product(s)
We believe that great advertising starts with a first-class product. Don't forget "A gifted product is mightier than a gifted pen". Once we take on a client with such a product, we research it for weeks. We take it apart and examine it from all angles. We do extensive research to find out who your prospective customers are.
Then we explore what your competitors are doing until we've found your unique consumer advantage. Once we have this, we build the entire campaign around it, to demonstrate logically, factually, and dramatically, why yours is the best product to fill your specific customer's needs. We've verified time and again in sales results that a strong product and good advertising are a combination almost impossible to beat.
3) Top Creative Teams
Our team members are the most passionate and hard-working in the industry. This includes creative directors, direct response copywriters, graphic designers, and video production specialists.
4) Certified Digital Advertising Specialists
We're uniquely qualified to help your business leverage paid traffic channels such as Google, Facebook, Instagram and other demand-gen platforms to grow your business. We’re able to not only deliver quality leads but are also able to deliver leads and customers at a PROFIT.
5) A Principle on Your Account
During and after the initial test period, an agency principal will supervise all work on your account and have day-to-day responsibility for anything done for you. You gain the experience of - and have immediate access to - one of our key people at all times.
6) Bringing It All Together
Bringing this all together is a passion and a commitment to digital marketing that makes work enjoyable for us. You'll find our teams working after 7, 8, and 9pm, night after night, brainstorming to beat all other competition.
This creative excitement is exhilarating. EarnestWilliams.com is the Digital Direct Response Agency the best want to work for.